Business Books.

Here is a list of books that I personally use in my own life and business and also, more importantly, places I’ve received knowledge and insight that has helped propel my clients forward in their own business, careers and ventures.

Start With Why Book by Simon Sinek

Start With Why

by Simon Sinek

Why are some people and organisations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Screw It, Let's Do It Book by Richard Branson

Screw It, Let’s Do It

by Richard Branson

The global icon shares his secrets of success and exciting plans for the future. Throughout my life, I have achieved many remarkable things. In Screw It, Let’s Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they’ll help you achieve your individual goals.

Who Moved My Cheese? Book by Spencer Johnson

Who Moved My Cheese?

by Spencer Johnson

Most people are fearful of change because they don’t believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Spencer Johnson shows us that what matters most is the attitude we have about change.

The Time Trap: The Classic Book on Time Management Book by R. Alec MacKenzie

The Time Trap

by Alec Mackenzie and Pat Nickerson

For those who feel swamped by work and information overload, this is the proven, up-to-the-minute guide they need for getting things done when there never seems to be enough time.

The Effective Executive by Peter Drucker

The Effective Executive

by Peter F. Drucker

The measure of the executive (action taker), Peter F. Drucker reminds us, is the ability to “get the right things done.” This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an execuvtive job without the acquired habits of mind that mold them into results.

Built to Sell Book by John Warrillow

Built To Sell

by John Warrillow

Most business owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

The E Myth Book by Michael Gerber

The E-Myth Revisited

by Michael E. Gerber

Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective.

The Dip Book by Seth Godin

The Dip

by Seth Godin

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Poke The Box by Seth Godin

Poke The Box

by Seth Godin

Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-–in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-–the person with the guts to say, “I want to start stuff.” This book just may be the kick in the pants you need to shake up your life.

Tribes by Seth Godin


by Seth Godin

This book is for those who don’t want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Book by Gary Keller

The One Thing

by Gary Keller

In The ONE Thing, you’ll learn to cut through the clutter, achieve better results in less time, build momentum toward your goal, overcome that overwhelmed feeling, revive your energy, stay on track and master what matters to you.

To Sell is Human Book by Daniel Pink

To Sell Is Human

by Daniel H. Pink

To Sell Is Human offers a fresh look at the art and science of selling. Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”) and explains why extraverts don’t make the best salespeople.

SPIN Selling by Neil Rackham

SPIN Selling

by Neil Rackham

In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”

Insanely Simple: The Obsession That Drives Apple's Success Book by Ken Segall

Insanely Simple

by Ken Segall

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design

by Alexander Osterwalder & Yves Pigneur

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

Business Model Generation Book by Alexander Osterwalder and Yves Pigneur

Business Model Generation

by Alexander Osterwalder & Yves Pigneur

If your organisation needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

The Art of War Book by Sun Tzu

The Art Of War

by Sun Tzu

The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.

Influence by Robert B. Cialdini


by Robert Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”-and how to apply these understandings. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. It’s become a classic for understanding effective ways to make more effective sales.

Now is the Time: 170 Ways to Seize the Moment Book by Patrick Lindsay

Creativity, Inc.

by Ed Catmull

A book for managers who want to lead their employees to new heights and a manual for anyone who strives for originality. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.

Walt Disney: An American Original Book by Bob Thomas

Walt Disney: An American Original

by Bob Thomas

Walt Disney is an American hero–the creator of Mickey Mouse, and a man who changed the face of American culture. Complete with a rare collection of photographs, Bob Thomas’ biography is a fascinating and inspirational work that captures the spirit of Walt Disney.

Steve Jobs Book by Walter Isaacson

Steve Jobs

by Walter Isaacson

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

The Automatic Customer Book by John Warrillow

The Automatic Customer

by John Warrillow

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.

Trillion Dollar Coach Book by Eric Schmidt, Jonathan Rosenberg and Alan Eagle

Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell

by Eric Schmidt, Jonathan Rosenberg & Alan Eagle

Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked.

Tools of Titans by Timothy Ferriss

Tools of Titans

by Timothy Ferriss

This book contains the distilled tools, tactics, and ‘inside baseball’ from The Tim Ferriss Show Podcast. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. In Tim’s own words, “Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration. I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

Show Your Work! Book by Austin Kleon

Show Your Work!

by Austin Kleon

Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery―let others into your process, then let them steal from you.

This Is Marketing Book by Seth Godin

This Is Marketing

by Seth Godin

This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

Good To Great

by Jim Collins

How can good companies, mediocre companies, even bad companies achieve enduring greatness? Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice.

Perennial Seller by Ryan Holiday book cover

Perennial Seller

by Ryan Holiday

We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark? Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

The Culture Code book cover

The Culture Code

by Daniel Coyle

The Culture Code reveals insights from of some of the best teams in the world - from Pixar to Google to US Navy SEALs - explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. This book offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. An insightful read for any entrepreneur, manager or team leader.

Masters of scale book cover

Masters of Scale

by Reid Hoffman

Masters of Scale distils the collective insights from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - into a set of counterintuitive principles that anyone can use. This book offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.

$100M Offers

by Alex Hormozi

The methods that Alex has compiled within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanour and your bottom line. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

Expert Secrets

by Russell Brunson

Masters of Scale distils the collective insights from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - into a set of counterintuitive principles that anyone can use. This book offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.

Buy Back Your Time

by Dan Martell

How you use your free time will make or break your success. The secret? It's not about working harder or finding more time to do work. It's about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world's most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.

100M Leads

by Alex Hormozi

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Reinventing organizations book cover

Reinventing Organizations [Illustrated Version]

By Frederic Laloux

Reinventing Organizations describes in practical detail how organizations large and small can operate in the new paradigm of enlightened management, leaders and organisations. But not everyone has time to devote to a dense 360-page management book. This illustrated version conveys the main ideas of the original book and shares many of its real-life stories in a lively, engaging way.

Eat That Frog

by Brian Tracy

Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated second edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done - today!