Here is a list of books that I personally use in my own life and business and also, more importantly, places I’ve received knowledge and insight that has helped propel my clients forward in their own business, careers and ventures.
Start With Why
by Simon Sinek
Why are some people and organisations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.
Screw It, Let’s Do It
by Richard Branson
The global icon shares his secrets of success and exciting plans for the future. Throughout my life, I have achieved many remarkable things. In Screw It, Let’s Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they’ll help you achieve your individual goals.
Who Moved My Cheese?
by Spencer Johnson
Most people are fearful of change because they don’t believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Spencer Johnson shows us that what matters most is the attitude we have about change.
The Time Trap
by Alec Mackenzie and Pat Nickerson
For those who feel swamped by work and information overload, this is the proven, up-to-the-minute guide they need for getting things done when there never seems to be enough time.
The Effective Executive
by Peter F. Drucker
The measure of the executive (action taker), Peter F. Drucker reminds us, is the ability to “get the right things done.” This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an execuvtive job without the acquired habits of mind that mold them into results.
Built To Sell
by John Warrillow
Most business owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
The E-Myth Revisited
by Michael E. Gerber
Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective.
by Seth Godin
Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.
Poke The Box
by Seth Godin
Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-–in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-–the person with the guts to say, “I want to start stuff.” This book just may be the kick in the pants you need to shake up your life.
by Seth Godin
This book is for those who don’t want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.
The One Thing
by Gary Keller
In The ONE Thing, you’ll learn to cut through the clutter, achieve better results in less time, build momentum toward your goal, overcome that overwhelmed feeling, revive your energy, stay on track and master what matters to you.
To Sell Is Human
by Daniel H. Pink
To Sell Is Human offers a fresh look at the art and science of selling. Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”) and explains why extraverts don’t make the best salespeople.
by Neil Rackham
In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”
by Ken Segall
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Tools of Titans
by Timothy Ferriss
This book contains the distilled tools, tactics, and ‘inside baseball’ from The Tim Ferriss Show Podcast. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. In Tim’s own words, “Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration. I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”
Value Proposition Design
by Alexander Osterwalder & Yves Pigneur
Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
Business Model Generation
by Alexander Osterwalder & Yves Pigneur
If your organisation needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
The Art Of War
by Sun Tzu
The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.
by Robert Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say “yes”-and how to apply these understandings. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. It’s become a classic for understanding effective ways to make more effective sales.
by Ed Catmull
A book for managers who want to lead their employees to new heights and a manual for anyone who strives for originality. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.
Walt Disney: An American Original
by Bob Thomas
Walt Disney is an American hero–the creator of Mickey Mouse, and a man who changed the face of American culture. Complete with a rare collection of photographs, Bob Thomas’ biography is a fascinating and inspirational work that captures the spirit of Walt Disney.
by Walter Isaacson
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
The Automatic Customer
by John Warrillow
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
by Eric Schmidt, Jonathan Rosenberg & Alan Eagle
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked.
Show Your Work!
by Austin Kleon
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery―let others into your process, then let them steal from you.
This Is Marketing
by Seth Godin
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
Good To Great
by Jim Collins
How can good companies, mediocre companies, even bad companies achieve enduring greatness? Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice.
by Ryan Holiday
We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark? Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.